Let’s Run Social devised a rapid-response strategy, focusing on targeted Facebook ads aimed at specific homeowner demographics. Urgent yet non-aggressive messaging emphasised the time-sensitive opportunity for fully-funded, low-carbon heating upgrades. Working through unsociable hours, the team crafted and launched the campaign within three hours, utilising heat pump imagery and vibrant colours to capture attention and resonate with the audience. The goal was to “stop the scroll” and engage qualified homeowners, ensuring maximum data capture for the CB sales team to convert into bookings.

Despite the unexpected setback, the swift and targeted approach aimed to mitigate brand reputation damage and salvage the campaign’s momentum in the face of sudden scheme closure. This rapid-response strategy not only salvaged the campaign but also underscored the effectiveness of targeted, urgent messaging in maximising conversion opportunities.